Fluent in French and Arabic at the time, and speaking only a little English, hip-hop became a catalyst for him to learn the language of his new homeland.
The video for “ Figure It Out” was directed by the renowned Eif Rivera, who has worked with Montana on numerous projects including clips for some of his biggest tracks (among them “ Freaks” featuring Nicki Minaj, and “ Bad Bitch” featuring Jeremih), as well as collaborations with Jeremih (“ Don’t Tell Em Remix“), Quincy (“ Friends First“), the Neighborhood (“# ICantEven“), Joe Budden (“ NBA“), and many others.ĪBOUT FRENCH MONTANA -One of the most important figures in the world of hip-hop and beyond, French Montana was born in Morocco, and at age 13 emigrated to the Bronx with his family. Puff and Harve have been like big brothers to me and there’s nothing better than making music with the people you love.” “Being able to start this chapter at Epic with my Bad Boy family is a blessing. I think it’s rare to find that in the industry today,” said French Montana. “Love the respect and appreciation that LA Reid and his team have for music. As a member of the Bad Boy family, he has already put his mark on some of the hottest music around, and has shown the world the future of hip-hop.”
“When first bringing French to the company, I knew that he would become a tremendous asset and bring overall value to the brand. “ French Montana has accomplished more in the past few years than most artists are able to achieve in their entire career,” said Harve Pierre, President of Bad Boy Entertainment. He was on the fast track then, and now, to see how far he’s come, he’s a majorforce in Hip-Hop anda key member of the Bad Boy Family.Bad Boy is known for creating the biggest acts in hip-hop – and Frenchis not only a part of our legacy but now also a part of our new chapter at Epic Records.” “When I first heard him, I knew he had that special Bad Boy sound and I believed inhis potential. “ FrenchMontana is a proven Hit Maker,”said Sean “Diddy” Combs. French has now become one of hip-hop’s core artists himself, and I’m happy to welcome him to the Epic family.”
“He has funneled his North African roots and Bronx upbringing into a unique presence on hundreds of tracks by artists across the musical spectrum. “Anyone who has paid attention to the course of hip-hop over the past decade has found French Montana consistently at the eye of the storm,” said Mr. “ Figure It Out” was first introduced in February on Wave Gods, Montana’s newest Coke Boys mixtape, but today’s Bad Boy/Epic release marks the first time it will be made available for purchase and for streaming. Montana makes his Bad Boy/Epic debut today in grand style with the release of a new song and video, “ Figure It Out” featuring Kanye West and Nas.
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